EPISODES
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In The House podcast was created to help leverage your time, dominate your real estate market, and create unlimited growth in your profession and personal life. Get access to top business leaders, all eager to share their knowledge to help you achieve success at your highest level. Your hosts, Toni and Jenny share secrets to building and scaling their businesses and asks questions that matter - no filters, no fillers, and no clichés with an astonishing amount of vulnerability and challenges they face in the business.
In The House podcast is edited and produced by Podfather Creative.
Personal Development
Create systemic breakthroughs and an abundance of business and life successes by embodying a growth mindset.
Guests
Catch all of our episodes with some of the real estate industries top thought leaders, entrepreneurs and educators.
Business Strategies
Learn valuable business tools, manage your long term goals and start building your dream team by hitting play now.
All Episodes
178. THE POWER OF NETWORKING
How do you currently approach networking in your real estate business, and what challenges do you face? For many, the word "networking" may evoke feelings of apprehension, but Jenny & Toni are here to show you how to transform it into a powerful tool for success. From small gatherings to large events, they dive into strategies for making genuine connections that transcend mere business transactions.
176. UNLOCKING FUTURE VALUE
Toni and Jenny explore the latest technologies revolutionizing the real estate sector. From integrated smart home systems to advanced health monitoring, water purification systems, and high-tech building materials, they uncover the myriad ways in which technology is reshaping modern living. These advancements are enhancing comfort, convenience, and sustainability in homes, paving the way for a more connected and efficient living environment.
173. ELEVATE YOUR PROFILE
Looking to craft a killer real estate agent bio that captivates your audience and sets you apart? Join Toni and Jenny in this informative episode where they delve deep into the art of bio writing, even for those new to the business. Your bio isn't just about listing your achievements; it's about telling your story and showcasing your value proposition. It's your chance to make that crucial first impression, whether it's on your website, social media, or even at speaking engagements.
172. MASTERING LEADS
Are you hesitant to be perceived as aggressive in your follow-up, waiting for clients to make the first move, and wishing for a more effective approach? Are you unsure about how to ask the right questions to spark interest and opportunities, especially when there's been no contact with potential clients?
164. BOOST YOUR COMMISSIONS
Ever wondered how a strong personal brand could potentially increase your average sales commission? Interested in learning how to communicate your worth effectively and confidently charge more for your real estate services? Toni and Jenny dive into the power of crafting a strong personal brand to maximize sales commission. They explore the essence of personal branding and how looking good on marketing material goes beyond logos and slogans. Clients aren't just seeking transaction facilitators; they're looking for trusted advisors to guide them through significant life decisions.
162. FROM TRANSACTIONAL TO TRANSFORMATIONAL
Why is true self-leadership such a rarity? Join us as we explore the various facets on self-leadership, touching upon the desire for improvement juxtaposed with the fear or lack of knowledge on how to take the next steps. We dissect the cultural influences on our perception of self-leadership and personal development, often associating it with external symbols of wealth and success.
160. “YOU’RE FIRED”
Jenny & Tony dive into the topic of firing clients and how to do it successfully. They share personal experiences and insights on why it's important to part ways with clients who are not a good fit. They discuss the challenges of working with clients who have a victim mentality or are highly emotional and how it can drain energy and create stress.
158. 10-POINT CHECKLIST
In the competitive world of real estate, securing that sought-after listing can be the difference between success and struggle. Join us in today's episode as we delve deep into the art of winning listings. It's not just about what you put in your listing presentation; it's about how you present yourself and exude energy in a way that makes prospects say, "Where should I sign?". Your listing presentation is the make-or-break moment, and your energy and expertise are the keys to success.
150. MASTERING LEAD GENERATION
Online leads don't become clients right away. The process of lead to client conversion is a journey and it starts with a lead generating website packed with valuable content, solution driven resources, and information about their local market. Once you've defined your ideal client avatar, it's time to create the content for your website. Jenny and Toni provide an easy to follow checklist on crafting content that doesn't just inform, but captivates and converts.
149. NAVIGATING THE 8 PHASES
Discover the power of envisioning your future in this episode as Jenny and Toni review Richard Robbin's transformative steps that lays the foundation of an agent's real estate journey. Discover the art of shifting from a reactive mindset to a proactive one, all the while delving into the influence of future-focused decision-making on your daily choices and actions. As they explore the 8 stages from the honeymoon, treadmill, crossroads phase and expanding into the growth, team leader, and succession phase, each offers its unique challenges and opportunities.
147. NAVIGATING TRANSPARENCY
If you are familiar with the demand in BC's real estate market, then you are no stranger to competing offers. Multiple buyers may vie for the same property, creating a unique scenario in transactions called multiple offers. Join us as we explore how both sellers and buyers can navigate these challenges with confidence. In this episode, we break down the roles of seller and buyer representatives, clarifying who makes crucial decisions in these scenarios.
146. MASTERING THE DEMONSTRATION
As seasoned experts in the pre-sale business, Toni and Jenny share invaluable tips for real estate agents to excel in showcasing display homes to potential buyers. From walking buyers through the sales office and standing at focal points to painting a vivid lifestyle picture, they share strategies to engage buyers and turn positive, memorable experiences into a successful sale.
143. OPEN HOUSE ETIQUETTE
Join us for this episode of open house etiquette, packed with valuable insights and practical tips to elevate your hosting skills and leave a lasting impression on potential buyers, agents, and neighbors. Whether you're a seasoned real estate professional or a first-time host, this podcast is your go-to resource for mastering the art of open house etiquette.
138. TOP 3 TEAM MODELS
Discover the top three real estate team models and learn how to make an informed decision to build your own multimillion-dollar team. In this episode, we dive into the mentor-mentee model, the team leader model, and the lead team model, providing a detailed comparison of each structure.
We start with the mentor-mentee model, where experienced agents teach new agents the ropes, focusing on outbound prospecting, strategic planning, and effective open house hosting. We explore the services, expectations, splits, and costs associated with this model, highlighting the importance of commission structures and the potential long-term income. However, we also discuss the challenges of high turnover and limited compensation for training new agents.
137. TOP 5 MOST UNDERRATED
Join Toni and Jenny on the latest episode of their podcast as they uncover the Top 5 Most Underrated Marketing Tactics that can transform your business. In this episode, Jenny takes a deep dive into the power of LinkedIn, dispelling the misconception that it's solely a platform for job seekers. Discover how leveraging LinkedIn can help you expand your network, build your brand, and generate valuable leads. Learn the secrets to effectively target your audience through sponsored content, display ads, and precise company or job title targeting, bringing you closer to understanding your audience's net worth. Plus, Jenny shares valuable insights on reputation management, showcasing your experience and expertise on a platform that amplifies your credibility.
136. LETTING GO OF THE OUTCOME
Discover the path to true success by letting go of the outcome and embracing the journey. Join us as we explore the concept of non-attachment and its profound impact on personal and professional growth. Learn valuable strategies, from practicing mindfulness to embracing failure, that will help you cultivate a mindset of non-attachment.
135. REAL ESTATE NEGOTIATIONS
Discover the keys to maintaining a healthy ego and achieving success in the real estate industry with Jenny and Toni. In this episode, we explore the fine line between healthy self-esteem and destructive ego and how it affects your professional growth. We dive into practical strategies to keep your ego in check and leverage it for success.
127. SMART WAYS TO USE ChatGPT
Jenny and Toni outline the top 6 important prompts you must include to craft a response from ChatGPT. Never write another listing description, video script, social media caption, advertising tagline, blog post, or email response - ever again!
125. 3 THINGS WE WISH WE KNEW
If you're a real estate professional looking to build a sustainable and profitable business, there are three key ingredients you must learn to implement. In this episode, Jenny & Toni discuss how the Profit First system helps entrepreneurs manage growth and pay themselves while maintaining profitability.
124. ROADMAP TO SUCCESS
Learn how to create a success roadmap to increase your income in real estate and boost your team's productivity, whether you're a new licensee, a seasoned real estate veteran or a team lead.